El Portal Porcelana

"For People Passionate About Spanish Porcelain"

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LLADRÓ
   Regular Collection
   NAO
      (NAO Catalog)
          (Retired 2004)
          (Retired 2005)
          (Retired 2006)
          (Retired 2007)
          (Retired 2008)
          (Retired 2009-10)
          (Retired 2011-12)
   Rosal
   Tang
   Zaphir
      (Zaphir Catalog)
   Golden Memories
      (GM-NAO Nexus)
      (GM-NAO Table)
      (Compare a Model)
      (GM Catalog)
   Hispania
     (Hispania Catalog)

Made in Spain
(No Brand Name)

Nadal

Other Companies
   Nalda

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For those interested in glass figurines, Fenton Art Glass Beasts, Birds & Butterflies is another of Peggy's books!



Also for those interested in glass, Fenton Art Glass Fairy Lamps & Lights is Peggy's latest book! It focuses on small, candle-lit "lamps" that were first used in the Victorian era to light dark hallways before the invention of gaslight or electricity.

Again, the publisher for these works has gone out of business, but I am pursuing other publishing options for revised and expanded editions of all three. Stay tuned! In the meantime, you can still find advance-ordered and used copies of these books at online booksellers.

GM's Symbiotic Relationship with the NAO Brand

-Peggy Whiteneck

It's fascinating that production of the NAO brand was suspended during GM production, and the original intent may have been that GM would become a replacement brand for NAO, whose unquestionable similarity to the regular Lladró brand seems always to have been a marketing nightmare for the Lladró company. First year GM models were taken right out of the NAO collection, where they had been produced as early as 1989. By the end of 1994, when GM was finally taken off the respirator, its first year models were folded back into the NAO collection. Several of these are still in retail production, testifying to the enduring popularity of the models themselves when presented in a form that consumers can recognize as Lladró. (See the table link below for NAO models made as Golden Memories.)

This charming miss is GM # 33013, "None for You," one of the first year GM models that is still in production as a NAO, #, "Puppy's Birthday." It's easy to see why the model remains popular.

It's my belief that one of the reasons the first year GM figurines never caught on among Lladró-product collectors was that there was nothing in the mark, other than the then little-understood DAISA copyright notice, to identify GM as a Lladró product. Even though Lladró has always made matte (unglazed) models, people were still focused on the more familiar glaze as characteristic of Lladró. The very distinctive unglazed finish and the deep pastels of the first year line weren't such that people would immediately think "Lladró" when they looked at them. This was also during the era when Lladró company marketing literature was downplaying the very existence of alternative brands within the company. Because the GM brand wasn't fully developed conceptually, it would have needed an overt connection to its parent for it to be successfully marketed, and no such connection was evident to retail consumers.

One of the very few animal models made in GM was # 3305, "Playful Bunnies." The model was also made as NAO # 1081, "Bunny Surpise," retired in that brand in 2001. (Photo by the author from her own collection.)

The phrase "From the Lladró Family of Products" was added to the mark by the second or third year, but, in the final analysis, this attribution was too little too late to resuscitate buyer interest in this unlucky brand. The line was withdrawn from production in 1994. First year GM models were nearly all recycled in the NAO brand, while second and third year models were deep-sixed entirely. Today, the value of GM-marked models among Lladró collectors is pretty much as curiosity pieces. (I even have a few in my own collection!)

Click on the "Next Page" link below to see a table of the first year GM models with their respective NAO counterparts. The listings are each and all catalog-linked.

(See Next Page for GM/NAO Table)

At Last - A New Lladró Book!

The Lladró Guide; A Collector's Reference to Retired Porcelain Figurines in Lladró Brands

My most recent Lladró book has revised and expanded content and remains the only book in print on this topic that isn't just a catalog. Covers all Lladró and Lladró-affiliated brands (regular collection, NAO, Zaphir, Golden Memories, Hispania, Rosal, and Tang) and tells how to distinguish them from imitations and counterfeits. Revised and expanded content includes many new photos and a new chapter on future directions for collectors and the company now that it has passed from family hands. The book is in hard cover, which eliminates that annoying curl-up that happens with paperback books.You can order the book directly from the publisher, Schiffer Books, on Amazon, or from your favorite bookstore using the ISBN 13 number 978-0764358395.

Warning: If you're looking for a catalog of every retired figurine Lladró ever made, this is not the book for you. If you're looking for beautiful, full-color photos of representative models and more in-depth and well-researched information about Lladró and its history and production than you can get in thumbnail photos with captions, this book is what you're looking for.

Retail Price in Hardcover: $45


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