The Hispania Company
-Peggy Whiteneck

This Hispania leopard cub is one of several nearly lifesize items made
in the Hispania collection under Lladró's ownership in the decade of the
1980s. (It measures a foot high and a foot long!) Note the
uncharacteristic use of primary colors. (Photo by the author from her
own collection.)
Hispania was more than just another brand; it was an actual company, one of several with which the
budding Lladró brothers were associated beginning in
the 1940s. (The brothers sold Hispania products, along with their own, in their first shop.) The Hispania company was founded in 1941 and was most noted
for its production of earthenwares and majolica, primarily decorative items
such as vases, frames, planters, and the like. After the Lladró
brothers became successful, they bought out their old collaborator
and tried to make a "go" of it throughout the decade of the
80s before closing it in 1989.

These Hispania "centerpieces" that date from
Lladró's ownership of Hispania would have been typical
of the types of decorative housewares this company made throughout its
history. (Photo from a Hispania catalog of the 1980s.)
Under Lladró's ownership, the Hispania corpus included several quite
large animals, of a scale to which traditional porcelain
is unsuited but that can be done in earthenware. (One of these
dogs, a model of a seated Great Dane, measures almost three
feet tall!) However, the staple of the brand remained its decorative wares.
It is virtually impossible to set values on Hispania wares; they don't appear
to have had much market penetration beyond Spain and are little known to
collectors. The animal models can be expected to be as popular as animal models
in pottery and porcelain
usually are, however, and mint examples of the nearly-lifesize Hispania menagerie
are usually not lacking for bidders on those rare occasions when they appear
on eBay®. The one caveat I would have for collectors is a caution about
condition. The animals are thinly potted in a not-very-durable
ceramic formula and are thus vulnerable to damage. Their extraordinary delicacy relative to their
size is likely to make surviving examples in mint condition increasingly scarce over time.
At Last - A New Lladró Book!
The Lladró Guide; A Collector's Reference to Retired Porcelain Figurines in Lladró Brands
My most recent Lladró book has revised and expanded content and
remains the only book in print on this topic that isn't just a catalog. Covers all Lladró and
Lladró-affiliated brands (regular collection, NAO, Zaphir, Golden Memories,
Hispania, Rosal, and Tang) and tells how to distinguish them from imitations and counterfeits.
Includes revised and expanded content, including
many new photos and a new chapter on future directions for collectors and the company now that it has
passed from family hands. The book is in hard cover, which eliminates
that annoying curl-up that happens with paperback books.You can order the book directly from the publisher, Schiffer Books,
on Amazon,
or from your favorite bookstore using the ISBN 13 number 978-0764358395.
Warning: If you're looking for a catalog
of every retired figurine Lladró ever made, this is not the book for you. If you're looking for beautiful, full-color photos of
representative models and more in-depth and well-researched
information about Lladró and its history and production than you can get in thumbnail photos with captions,
this book is what you're looking for.
Retail Price in Hardcover: $45
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