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"For People Passionate About Spanish Porcelain"

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LLADRÓ
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          (Retired 2009-10)
          (Retired 2011-12)
   Rosal
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      (Zaphir Catalog)
   Golden Memories
      (GM-NAO Nexus)
      (GM-NAO Table)
      (Compare a Model)
      (GM Catalog)
   Hispania
     (Hispania Catalog)

Made in Spain
(No Brand Name)

Nadal

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   Nalda

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Now Out of Print


Latest Lladró Book!

A Collector's Book of Retired Lladró ;
Genuine Figurines & Their Marks

by Peggy Whiteneck
Deals with all Lladró brands!

Click here to order!



For those interested in glass figurines, Fenton Art Glass Beasts, Birds & Butterflies is another of Peggy's recent books!

Click here to order!



Also for those interested in glass, Fenton Art Glass Fairy Lamps & Lights is Peggy's latest book! It focuses on small, candle-lit "lamps" that were first used in the Victorian era to light dark hallways before the invention of gaslight or electricity.

Click here to order!

How "Golden Memories" Became "Just a Memory"

-Peggy Whiteneck

Golden Memories (GM) was originally conceived as a series within the NAO brand. As such, it was a loosely defined thematic category that was essentially indistinguishable from the rest of the NAO collection. Then, for some unknown reason, the company decided to launch GM as a separate product line in 1992, a move which proved ill-fated.

Golden Memories had its own logo (a child lying on his stomach in grass and flowers with a little dog in front of him), and the logo and series name were incorporated into a light green backstamp. The copyright dates on Lladró models are generally the year before issue date, so the dates on the base of Golden Memories figurines are 1991 through 1993, corresponding to issue years of 1992 through 1994.


This little guy is titled "Come Home Soon!" (Golden Memories number 33012), a model from the ill-fated brand's first year. The facial features on these first year models had the most affinity with other Lladró. Note the uncharacteristically bright pink of the toy dog and phone. (Photo by the author from her own collection.)

The faces of the first-year figures (1992, © 1991) had the greatest affinity with the rest of Lladró. Unfortunately, the manufacturer undercut the resemblance to other Lladó products by failing to use the famous company name in the first-year mark. The first-year models were very thinly potted, of a distinctive ceramic formula and matte texture markedly different from Lladró's regular matte porcelain, and translucent as fine porcelain is supposed to be but rarely is in figurine form. The colors in these models were much more vivid pastels than normally associated with Lladró. These differences all but obscured the similaritities with other Lladró products, and consumers don't seem to have known what to make of the line.

The facial features on Golden Memories figurines were completely revamped in the second year of production (1993, © 1992), and a more traditional glazed surface was adopted for the line. The eyes were round, large, and uncharacteristically dark for Lladró, and the facial features appeared squashed and somehow misshapen. I have always thought of these ugly-duckling, second-year models as the proverbial "faces only a mother could love."

In the third year (1994, © 1993), the facial design was revamped yet again. The big, dark eyes developed for the second year figurines were retained, but the faces and noses were more rounded and childlike. A markting gimmick was added with bases that had mystical "shapes" (clover, half-moon, hear, and star) that were supposed to have delinieated themes but were never consistently enough applied to work that way.

Golden Memories was a brand in search of an identity it never quite found, and it is difficult to discern a rationale for its introduction. The best theory I've heard is that GM was Lladró's attempt to capture a part of the modestly-priced but volume-lucrative market niche occupied by Enesco's popular "Precious Moments"®. Unfortunately, Lladró had too little experience producing figurines in the lower end of the market to be successful competing within that segment.

(The GM-NAO Connection)

Now Available!
A Collector's Book of Retired Lladró

by Peggy Whiteneck
published by
Old Line Publishing, LLC
Hampstead, Maryland

Ever since its founding in the 1950s and its subsequent, stellar rise to global prominence, collectors have been fascinated with the singular modeling and attention to detail in Lladró Spanish porcelain figurines. Eventually, collectors discovered that Lladró wasn't just one brand, but several. At the same time, other companies began to sprout up all over Spain, particularly around Lladró's own region in Valencia, working "in the Lladró style" and hoping to catch a ride on the tailwinds of its popularity. This book is written to acquaint readers with retired figurines in all the Lladró and Lladró-affiliated brands and to help distinguish them from the work of other Spanish companies. The book features substantive chapters on the Lladró "core brand," NAO by Lladró, Zaphir, Golden Memories, Rosal, and Hispania, complete with representative photos for each brand.

Retail Price: $29.95
S & H: $5.95

Click Here to Order!

Also available at Amazon.com, Barnes&Noble.com
or through any bookseller by ISBN order #13: 978-0-9845704-6-1.


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