What Does All This Mean for Collectors?
by Peggy Whiteneck
It only deepens the mystery to know of several instances in which
these earliest core
collection rarities that do have old impressed core collection marks
have subsequently also been found with the earliest impressed NAO marks.

As you can see from the picture, I have two of this
early decimal-point model, "Hunting Dog," #308.13 in
my personal collection, one with a Lladró impressed mark and the other
with a NAO-impressed mark. The way things are going, I wouldn't be surprised to find
this 1963 model with a Rosal mark, too. But what would it matter?
I defy anyone to tell
without looking at the mark which is which of the two pictured here. (Not to
leave you in suspense, the NAO is the one at the top of the frame.)
Does It Really Matter Anyway?
Each collector has to make his or her own peace with these questions.
As for me, I decided long ago that,
intriguing as
the questions are - and much as I enjoy the challenge of trying to sort
out the various
mysteries and inconsistencies that remain in a variety of possible answers -
these questions don't ultimately
matter.
This NAO goose, 11" tall and with that impossibly thin
and elongated and elegant neck, is one of my favorite Lladró models -
even if it is marked NAO and even if the glazed version of it (this one's matte)
went off the market recently at a last retail price of a mere 60 bucks U.S.
You may think the old Lladró-marked clone of this piece can be
qualitatively differentiated from its NAO-marked twin, but you'd have a tough
time proving it by me. A Lladró is a Lladró is a Lladró. (Photo by the author.)
Had I ever been in a position to have forked out a four-figure price
for one of Lladró's decimal-numbered core collection items, I might
feel differently about it, but I have never had the financial means to spend huge amounts
of money on one allegedly rare or prototypic item. Still, I've been able to
amass a substantial collection by spreading modest outlays over
several years, amounting to a substantial investment only in the aggregate.
Naturally, I care about the value of the collection, but there are other values
I value more.
I enjoy my Lladró collection - in all of its brands - as
much now, even knowing all that I now know, as I did when I started. But in order
to retain that sense of joy and enthusiasm, I've had to keep my head screwed
on straight. I was never really what you'd call "a Lladró groupie." In all
the years I've been collecting Lladró, I've learned not to
put much stock in the politics, personalities, or production claims of
the manufacturer.
For me, the product itself is the thing - and, at its best and in whatever brand,
this product is a thing of grace and elegance. I believe that, after all the
questions have been asked about monetary value and relative brand
prestige, the best of this art will stand the test of time...and I don't really care
what name they call it.
At Last - A New Lladró Book!
The Lladró Guide; A Collector's Reference to Retired Porcelain Figurines in Lladró Brands
My most recent Lladró book has revised and expanded content and
remains the only book in print on this topic that isn't just a catalog. Covers all Lladró and
Lladró-affiliated brands (regular collection, NAO, Zaphir, Golden Memories,
Hispania, Rosal, and Tang) and tells how to distinguish them from imitations and counterfeits.
Revised and expanded content includes
many new photos and a new chapter on future directions for collectors and the company now that it has
passed from family hands. The book is in hard cover, which eliminates
that annoying curl-up that happens with paperback books. You can order the book directly from the publisher, Schiffer Books,
on Amazon,
or from your favorite bookstore using the ISBN 13 number 978-0764358395.
Warning: If you're looking for a catalog
of every retired figurine Lladró ever made, this is not the book for you. If you're looking for beautiful, full-color photos of
representative models and more in-depth and well-researched
information about Lladró and its history and production than you can get in thumbnail photos with captions,
this book is what you're looking for.
Retail Price in Hardcover: $45
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